Marketing & CRM Manager (DotDigital & PowerB)

Marketing & CRM Manager (DotDigital & PowerB)

Location: Farnham, Surrey

Salary: £50k + Excellent Benefits

The Client:

Our client is a reputable provider of optical and hearing care services, dedicated to delivering outstanding service to its clientele.

The Role:

As a Senior Marketing Manager, youll lead the development and implementation of cutting-edge CRM strategies to enhance customer engagement, loyalty, and satisfaction.

Responsibilities:

? Oversee multi-channel campaigns, leveraging expertise in email, SMS, letters, and phone outreach.
? Utilise first-party data to identify key segments and insights for refined CRM KPIs.
? Manage end-to-end email communications, including planning, segmentation, delivery, and analysis.
? Maintain relationships with CRM tools like DotDigital, managing the data tech stack.
? Set and analyse SMART metrics to ensure continuous improvement in CRM effectiveness.
? Foster collaboration across departments and stakeholders to drive CRM initiatives.
? Ensure data compliance and GDPR governance within the business.


Requirements:

Essential:

? Previously worked as a Marketing Manager or in a similar role.
? Proven experience in delivering comprehensive CRM programs.
? Familiarity with DotDigital and PowerBI.
? Strong skills in HTML/CSS for email campaign creation.
? Expertise in setting and measuring CRM-specific KPIs.
? Skilled in analytical tools like Google Analytics.


Desirable:

? Experience with SQL queries.
? Familiarity with Optix and Auditdata.
? Understanding of digital marketing channels.


Benefits:

? Competitive salary
? Medical cash plan
? Staff, family and friends discount


Apply now for this exceptional opportunity to work with a dynamic team and further enhance your career.

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