SEO & PPC Manager
SEO & PPC Manager - Nantwich
Salary: up to £35K + Benefits
Our client is a purpose driven marketing agency.
This means they put their marketing expertise to good use by choosing to work with organisations that make a positive impact on society.
Their role in this is to provide the right mix of ideas, expertise and resource to solve their clients wide-ranging marketing challenges.
The Role Includes:
? Drive traffic and leads via online channels.
? Perform SEO tasks including site audits, content strategies, technical reviews, thorough keyword research, link building and content optimisation.
? Develop, implement, track, and optimise PPC campaigns (both Search and Social).
? Use research and insight to develop segmentation and targeting strategies for client and agency campaigns.
? Write ad copy
? Manage ad budgets to ensure costs are measured, realistic and remain within budget parameters.
? Measure and report on all SEO & PPC activity, assessing goals against KPIs, and ROI using tools such as SEMrush, Google Analytics and Google Search Console.
? Identify trends and insights that can benefit their SEO & PPC activity.
? Keep up to date with the latest developments in both SEO and PPC.
? Share your skills, knowledge, and ideas with the team.
? Comply with company systems and processes.
The successful candidate will have proven track record of delivering successful PPC campaigns (both Search and Social).
? Demonstrable knowledge and experience performing SEO tasks including site audits, content strategies, technical reviews, thorough keyword research, link building and content optimisation.
? Strong analytical skills, attention to detail and data-driven thinking.
? Strong technical, on-page and off-page SEO knowledge with an ethical and innovative approach to link building.
? Knowledge of the latest algorithmic updates by major search engines and how they impact SEO.
? Excellent knowledge of all the major advertising platforms.
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