CRM & Marketing Manager

An opportunity has arisen for a CRM & Marketing Manager with 5 years of experience to join a well-established retail store, renowned for outstanding craftsmanship in menswear, especially shirts and ties.

As a CRM & Marketing Manager, you will be responsible for leading and developing the company's global CRM and marketing strategy to enhance customer engagement and brand performance.

This full-time role offers a salary of up to £60,000 and benefits.

You will be responsible for:

? Develop and refine the company's CRM strategy to support business goals.
? Maintain CRM systems and ensure data accuracy across customer touchpoints.
? Create and automate personalised marketing campaigns to boost engagement and conversion.
? Lead global email marketing with a test-and-learn optimisation approach.
? Oversee weekly newsletter and social media content.
? Analyse customer behaviour to guide marketing and business decisions.
? Report regularly on KPIs and campaign performance.
? Drive effective use of customer data across digital and in-store platforms.
? Manage external agencies for paid social, digital, and PR activity.
? Coordinate seasonal marketing calendars and ensure brand consistency.
? Track and enhance website performance to improve customer experience.


What we are looking for:

? Previously worked as a CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive, Marketing Specialist, or in a similar role.
? Proven experience of 5 years in CRM management and campaign delivery.
? Experienced in designing, executing, and managing CRM campaigns
? Strong understanding of CRM platforms and marketing automation tools.
? Skilled in using tools such as Google Analytics.
? Ideally have experience within a premium or luxury environment .
? Commercially minded with a good understandi